Based on the poster illustration produced by Sarah, I then produced these two call-out posters to seek Mandarin Chinese voice actors and sound designers/composers. On the VA poster, I placed the icon of the characters, description of ideal type of sound and reference, to allow the potential auditionee have a better idea on our requirements. Written in Chinese also helps to draw immediate attention from the mostly English used post wall, as well as filtering out those who are unable to speak Chinese.
failed print out
Adjusting via Acrobat
The original printout was a bit of a disaster, until I realized the printer I was using had failed to work and I should use Adobe Acrobat to switch the RGB colour model to CMYK instead, which helped me gain experience in printing and poster-making.
At the distribution process, I considered the likely location to attract people, their possible traffic, and the focal point of vision. While sticking it on the information board, I tried to stick it next to brighter, whiter, dominant posters, so our posters stand out more. Considering the traffic, I realized though facing the entrance is more common and easy to be seen, those who are busy entering are more likely to have tasks or lessons and are unable to stop and really care about that poster. When they leave, they may forget the poster and be unable to see it again. Therefore, I stuck the poster on the opposite side, so people can see it when they leave, which may be more relaxed and have time to stop and have a look.
Despite no sound artist responding to the poster so far, we did gain some voice actors, one even a professional, for our project. From the little conversation I held, I was told it was the character design that fundamentally attracted her attention, with she didn’t even check the animatic. This is a useful study of what attracts the general public, a much wider community than professional artists, and the main composition of our potential audiences. In future practice, the aesthetic and attractiveness of the character design may be more highly valued if the aim of the work is to face the general public.